Change of Pace, A - Prepare the Masses

[Scott Weber]

A Change of Pace – Prepare the Masses
Record Label: Immortal
Release Date: August 15, 2006

Overall Score: 3.1

It’s no secret that A Change of Pace’s debut release was far from groundbreaking. The band took lots of heat in reviews for their safe, unoriginal trip on the new-wave screamo bandwagon. Flash forward to their most recent effort, Prepare for the Masses. While the screaming has all but disappeared, the music still remains about as memorable as a McRib sandwich. Full of in your face melodies and driving rock anthems, A Change of Pace attempts to make a respectable attempt at dropping the generic tag but still fails. Horribly childish lyrics, predictable songs, and very little variation ruin any chance of making this album contain any lasting value.

Songs like “I’m Alive” have very little substance or memorable parts besides the chorus, which is repeated far too many times in the song. It gets to the point where it’s beyond predictable, it’s just obnoxious. Listening to that song once feels like you’ve heard it 5 times due to its repetitive nature. Cheesy lyrics like “Girl you can’t make me stay, I’m saying what I have to say” are painfully juvenile, essentially destroying any attempt at maturity the band is trying to make by ditching the screaming in their songs. “Take Care” is yet another mid-tempo snoozer that bogs down the second half of the album.

There are a few bright spots on this record, but they are few and far between. “Recipe for Disaster” is certainly catchy as the band embraces a full-on pop sound while changing the pace. (Despite the band’s name, most of the songs are about the same tempo) The record isn’t short of any hooks, the songs are catchy but they aren’t memorable. It’s virtually impossible to distinguish one song from one another, but while listening to the album straight through you’ll find yourself singing along – you just won’t be able to name what track it’s from without checking. Every song on the record sounds pretty much identical. There’s no added instrumentation or changes in songwriting to bring any distinction to the table. Aside from a few moments of decent musicianship (nifty guitar lines on “Weekend Warrior”) there is essentially nothing to keep a listener captivated.

The worst part about this band is that not only do the songs all sound alike, but the band itself sounds exactly like a ton of other forgettable bands. It’s nice that they dropped the screaming, and this is a vast improvement over their last effort – but it’s still a snoozefest. There is a certain irony in the name of the record, Prepare the Masses, because there is no reason for the masses to be prepared for anything – they’ve already heard this drivel a hundred times before.

[YourMusicSucks]

Low reviews on here are always so justified. Good review.

As much as users on here get credit for hating, the reviewers are a different breed.

[yutsmcgee]

Wow, harsh. "as memorable as a McRib sandwich". hahaha. brilliant.

[James to Feel]

ouch...
Get into reviewing our next record..

[Jared Kaufman]

you love mcdonald's analogies, weebs.

[briXinRhands]

I agree with the review except for one small part--the McRib is a hell of a sandwich.

[youareallfreaks]

damn weebs. harsh.


edit: but fair.

[mrzippo3]

I am going to have disagree. I am in love with this album and I personally think the songs don't sound the same at all. "I'm alive" is a shitty song however. My personal favorite from the album is "War in your Bedroom" that song is awesome. Personally, it is one of my favorites of this year.

[You Got Owned]

I saw 'em live a couple of times.
they were alright.

[IAmAmazing]

The Final Verdict: 31%, ouch

[Steve Henderson]

I like this album, myself. I agree, the lyrics are quite bad, but the production is pretty damn squeaky clean - a little excessive, but it suits the music here.

I dig tracks like "Take Care," "I'm Alive," and "A Song.." They are nothing groundbreaking at all, but the hooks are huge and put me in a good mood. This is just a fun CD to me. I'd give it like a 7-7.5.

[gonz]

Steve...come on now, tell me that was a joke lol

Anyways, completely agree, I don't think I've even been able to get through this whole album once it's that annoying.

[Ailite]

Haha, before reading this I was dreading reading how good a record it is.

[Chris Fallon]

I tried getting into this record, and usually, I'm one for generic rock music, but I just couldn't get into this band. A couple of the songs are decent, but I have to say that I agree with Scott.

Sorry, Steve. :shrugs:

[Steve Henderson]

Nah, it is fine. A few staffers really dig this, and others hate it. To each his own, dudes :)

[moises_naruto]

great review... hope tony and drew wrote more reviews like scott

[Brandon Allin]

Scott, I've noticed you love to compare albums to fast food. Can you explain this?

Haha. I love you, Weebs, and this was a great review.

[Caleb Cattivera]

Nah, it is fine. A few staffers really dig this, and others hate it. To each his own, dudes :)

totally. i think steve and i are on the same page with this one. i get alot of enjoyment out of the album. and may be in my top 20 of the year.

[heyjohnnyfive]

I actually like this CD quite a bit. While it's not original for sure, it still has many quality songs.

[LifeFallsFast]

This is one of the albums of the year, you're fucking crazy.

[bankrom]

I tried getting into this record, and usually, I'm one for generic rock music, but I just couldn't get into this band. A couple of the songs are decent, but I have to say that I agree with Scott.

Sorry, Steve. :shrugs:

i'm the same way. i thought "shoot from the hip" was great, and i was anticipating the record.... but i still haven't been able to get through the whole thing.

btw: that icon rules. i can't wait for that movie.

[Chriz2z]

This is one of the albums of the year, you're fucking crazy.
Whoa man...

This review is Weebs opinion that he is sharing to other people. While I have to say I tend to like this album Scott's review was very good. He touched on many points of this album and showed why he disliked it. It doesn't mean everyone hates it.

[Katie Schmitz]

This band is horrible

[jtrocka182]

Very bias

[weworemasks]

Wow, harsh. "as memorable as a McRib sandwich". hahaha. brilliant.

hahahahahaha my personal favorite as well. im not even going to bother listening to this cd, their first cd was pretty horrible.

[moises_naruto]

i love katie!! :)

[LifeFallsFast]

This band is horrible

You're horrible.

You have aparently never seen ACOP live, or have the slightest clue on who they are, or what they've become.

[TheFallOfDan]

This band is horrible

Eh, if you can pull something out of your ass better than this, i'll let you say that, but this cd is anything but shitty.

[NFG4ever]

I like this album

[brokenwings]

"Every song on the record sounds pretty much identical." oh man, you've gotta be kidding. please take the ear plugs out before listening to another record again or even thinking about reviewing it. that was probably the dumbest comment i've ever read in any review.
just listen to "how to rape a country", "war in your bedroom" and "safe and sound in phone lines"... those songs all sound very different from one another and are also extremely memorable in my opinion. i really like the record. it had to grow on me first, but now i just think it`s a very fun, good record that anybody should enjoy who likes catchy pop punk tunes. my only complaints are the lyrics (i have to agree: very immature) and the production, that could have been a bit rawer (especially the guitars).

[cahrishurr]

Very bias



Not really dude, its his opinion. I happen to agree with him too.

The Mcribb for me is like "Oh yeah the McRibb is back?" "I remember that sandwich..i didnt like it the first time around...it gave me the shits"

A Change of Pace for me is like "Oh yeah ACOP has a new record?" "I remember them...i didnt like them the first time around...they gave me the shits"

very similar

[cremesoda201]

wtf?

[Scott Weber]

"Every song on the record sounds pretty much identical." oh man, you've gotta be kidding. please take the ear plugs out before listening to another record again or even thinking about reviewing it. that was probably the dumbest comment i've ever read in any review.
just listen to "how to rape a country", "war in your bedroom" and "safe and sound in phone lines"... those songs all sound very different from one another and are also extremely memorable in my opinion. i really like the record. it had to grow on me first, but now i just think it`s a very fun, good record that anybody should enjoy who likes catchy pop punk tunes. my only complaints are the lyrics (i have to agree: very immature) and the production, that could have been a bit rawer (especially the guitars).
Man, you should listen to some better music. If you think this record is a prime example of variation, then you need to branch out more.

[llmp]

I tried listening to this album and found it very, very annoying.

Good review.

[Scott Weber]

Not really dude, its his opinion. I happen to agree with him too.

The Mcribb for me is like "Oh yeah the McRibb is back?" "I remember that sandwich..i didnt like it the first time around...it gave me the shits"

A Change of Pace for me is like "Oh yeah ACOP has a new record?" "I remember them...i didnt like them the first time around...they gave me the shits"

very similar
Haha, I like this explanation better than any one I could give.

[TheRunAround]

i think the cd rocks

not groundbreaking but fuk it who cares..jus gimme a good cd
but at least in the review u explained y u didnt like it instead of taking the easy way out and jus making fun of them

[whatsername104]

i agree with steve's take on the album. it's pretty average. it's not horrible, and i don't think it deserves a 31% but it's nothing more than a 70-75%

[gonz]

Do people really think this is up there for best albums of this year?!?!? I find that astounding. It's alright if you like this as a guilty pleasure, just some catchy rehash band, but album of the year? Srsly??? Ay yay yay :shake:

[Dashy]

I'd give it a 6... greatly improved over their first record but still nothing great. Also, the song 'Prepare The Masses' is just flat out retarded. The beginning of the song is awesome and got me pretty pumped, then all of a sudden it turns into a Romeo & Juliet story... give me a fuckin break.

[psykosteve]

I like this album, myself. I agree, the lyrics are quite bad, but the production is pretty damn squeaky clean - a little excessive, but it suits the music here.



It is hard to argue that the production is not good. But all the production in the world can not save a bad record. I would sooner listen to a bad recording of a great record than a great recording of a bad one anyday.

Go listen to the early Hot Water Musics, Captin Jazz, Against Me, Texas Is tHe Reason or any other band who started without a big recording buget and proved themselves with their music and not their producer. There are so many great old records that sound like ass but are still worth listening to ten years later because the music is still as relaavent as ever.

[PlusDanny]

I had a lot of fun listening to this record pretty much all the way through.

[Russ Hockenbury]

I like this album, myself. I agree, the lyrics are quite bad, but the production is pretty damn squeaky clean - a little excessive, but it suits the music here.

I dig tracks like "Take Care," "I'm Alive," and "A Song.." They are nothing groundbreaking at all, but the hooks are huge and put me in a good mood. This is just a fun CD to me. I'd give it like a 7-7.5.

Ditto, I like this album. I was really surprised that I've enjoyed it as much as I have because their first cd I listened to all of one time before discarding it. To Scott, if it's not from Seattle it's shit!

[ActorInThisPlay]

Wow, harsh. "as memorable as a McRib sandwich". hahaha. brilliant.
haha I love that...

[cahrishurr]

Haha, I like this explanation better than any one I could give.

Haha i calls em hows i sees em.

Oh wow i love you, Jim Gaffigan is the best comedian out right now.

[gonz]

It is hard to argue that the production is not good. But all the production in the world can not save a bad record. I would sooner listen to a bad recording of a great record than a great recording of a bad one anyday.

Go listen to the early Hot Water Musics, Captin Jazz, Against Me, Texas Is tHe Reason or any other band who started without a big recording buget and proved themselves with their music and not their producer. There are so many great old records that sound like ass but are still worth listening to ten years later because the music is still as relaavent as ever.

there's still great records that have shit production coming out now

see: Midtown - Forget What You Know and Thursday - ACBTLD

[mynameistaken]

i love the McRib analogy

[Chris Fallon]

This band is horrible

I'm just glad to see Katie is back :D

[Scott Weber]

Haha i calls em hows i sees em.

Oh wow i love you, Jim Gaffigan is the best comedian out right now.
Hey buddy, I'm a contractor!

[Chris Fallon]

To Scott, if it's not from Seattle it's shit!

'Attle, represent!

Some people do enjoy the bands that come outta here. I know I like a majority of them. There have been a few successful bands to come out of Seattle.

Nervanna and Pearly Jamms or something. I don't remember. I don't even know if people know what I'm talking about. They didn't get too big....

[cahrishurr]

Hey buddy, I'm a contractor!

Look at my AP tagline, its been like that for months, im quite proud of it.

Oh forget the homeless, they're homeless in the afternoon too!

[DeFiaNT]

wow.. i think its harsh and not really funny.

many people on here judge a album completly on this site.

i think some of the songs are good, and i dont know what u expect out of "new" artists. There is not many original bands out there, but many good songs.. even if they are just a couple per.

this cd deservs at least a 60%

[Tony Pascarella]

You're horrible.

You have aparently never seen ACOP live, or have the slightest clue on who they are, or what they've become.I saw them live not too long ago, and they were terrible.

[TENCopeland]

i was surprised to see such a negative review. wasnt expecting anything praising this cd too much, but it has a few standout tracks that are just plain catchy. it is what it is, don't bother listening to it if you're expecting anything groundbreaking.

[Drew Beringer]

great review... hope tony and drew wrote more reviews like scott

LOLZ, Tony writes a bunch of negative reviews, and I've wrote a few in the past few weeks. So open your eyes.

[Drew Beringer]

Remember when ACOP ripped off of Thursday's "Cross Out The Eyes" on their last album? This band is shit. Listen to real music, like the new FBTMOF on 9/19.

[gonz]

Remember when ACOP ripped off of Thursday's "Cross Out The Eyes" on their last album? This band is shit. Listen to real music, like the new FBTMOF on 9/19.

:worship:

[josh niles]

this has nothing to do with their music cause i honestly haven't given the whole album a listen. i just wanted to say that the mcrib was a beautiful sandwich and is greatly missed!

but more importantly that no one deserve to be getting ripped apart here, everyone’s entitled to their opinion on what good music is or isn't. to be dead honest, i probably wouldn't enjoy this CD because its not my personal favorite style of music, but that’s just my opinion. no ones right or wrong, or all knowing about what good music is. it’s called an opinion for a reason. if you enjoy it then sweet, and if you don't, go listen to something you do enjoy. no need to be so negative and harsh. some of these dudes are some of the nicest dudes i've ever met or known, and im positive you wouldn't want them going around talking trash on your bands or websites or whatever... can't we all just get along? haha

[LifeFallsFast]

Remember when ACOP ripped off of Thursday's "Cross Out The Eyes" on their last album? This band is shit. Listen to real music, like the new FBTMOF on 9/19.

I just got the advance CD, and it's not too great. Sorry.

[Drew Beringer]

I just got the advance CD, and it's not too great. Sorry.

LOLZ, you like ACOP though, I don't care what you say to me.

[phongables]

cd is catchy...so what if its not groundbreaking, what is nowadays...... these dudes are still really young, give them time

[xtianheadbanger]

I like this album, myself. I agree, the lyrics are quite bad, but the production is pretty damn squeaky clean - a little excessive, but it suits the music here.

I dig tracks like "Take Care," "I'm Alive," and "A Song.." They are nothing groundbreaking at all, but the hooks are huge and put me in a good mood. This is just a fun CD to me. I'd give it like a 7-7.5.
Amen but "Shoot from the Hip" is a realy good song 2
i like this album its not groundbreaking like Define the Great Line but still good

[InaGreendase]

People saying this is the best of anything are causing serious lolage.

While this band does sound like everyone else, couldn't the same thing be said for almost every band out there? With the exception of Brand New, Coheed and Cambria, Gatsby's American Dream, and Say Anything, nearly every other band out there (and I know I'm missing a bunch) sounds like someone else.

This screamo scene is bled dry, and that's hardly A Change of Pace's fault...

Brand New, Gatsbys, and Say Anything are personal favorites, but if I'm naming the most original bands those 3 are waaaay farther down on the list.

[histrionics22]

Good review McWeebs.

[ShervonEsf]

go listen to something you do enjoy. no need to be so negative and harsh. some of these dudes are some of the nicest dudes i've ever met or known, and im positive you wouldn't want them going around talking trash on your bands or websites or whatever... can't we all just get along? haha

Exactly my thoughts! As far as reviews for this album go, I've read about 7 and this is the only one i dont agree with. It's gotten some amazing reviews for all the right reasons. I don't think i've bought a cd as good as this one since 2003, and i buy a lot of CDs, many to my disappointment.

All-in-all, i havnt been able to stop listening to this cd since i bought it.

"This album is un-arguably the best album of 2006." -Skyline Press
http://www.skylinepress.net/review80.php .... a much more accurate review in my opinion

[Latane]

I think you could've given some of those scores 5's and it would've still shown that you disliked the album but honestly I couldn't agree with you more. The album is really boring in all phases. It sucks because when I first heard this band I thought that they had the potential to do something cool/different. Then again, I think the whole "punk" scene is in need of a change. (Im drunk so don't listen to anything I have to say)

[youwithoutMe]

don't really agree with the review for the most part..not a great album but more like a 60-65% from what i listened too..a couple of the songs were pretty catchy even though the lyrics are simple but i don't have a problem with that making the score lower..i just think writing this review and scoring it 31% is just a waste of time...why try and change other people's viewpoints just because you don't like a band or the album? i kinda think it is rude in a way to do that even though you are entitled to your own opinion. i just don't understand writing bad reviews cause so many people are going to read them and you are basically telling them that you like shitty generic music if you like this band.

[turbonium]

one of the best reviews i've read in a long time. Some people say .. dude they suck and rip off other bands... but you have a nice but stick it to them, way of saying it.

ALBUM SCORE: 3.1
REVIEW OF THE ALBUM SCORE: 9.9
HAVING ME GIVE YOU PROPS: PRICELESS

[Steve Henderson]

Exactly my thoughts! As far as reviews for this album go, I've read about 7 and this is the only one i dont agree with. It's gotten some amazing reviews for all the right reasons. I don't think i've bought a cd as good as this one since 2003, and i buy a lot of CDs, many to my disappointment.

All-in-all, i havnt been able to stop listening to this cd since i bought it.

"This album is un-arguably the best album of 2006." -Skyline Press
http://www.skylinepress.net/review80.php .... a much more accurate review in my opinion

Unarguably?

[Tony Pascarella]

Exactly my thoughts! As far as reviews for this album go, I've read about 7 and this is the only one i dont agree with. It's gotten some amazing reviews for all the right reasons. I don't think i've bought a cd as good as this one since 2003, and i buy a lot of CDs, many to my disappointment.

All-in-all, i havnt been able to stop listening to this cd since i bought it.

"This album is un-arguably the best album of 2006." -Skyline Press
http://www.skylinepress.net/review80.php .... a much more accurate review in my opinion
Well yeah...if all you buy is Cute Is What We Aim For and terrible bands like that, then yes--this would be one of the better CDs of the past few years. Otherwise, it's not even close.

That's a terrible quote, by the way, that makes music reviewers like me cringe. Smart reviewers don't ever say before late December that anything is "The best album of _____." You can say "one of," sure. But to say something's the best when the year is only 75% over is ignorant.

[Blueskyburning]

nice review, i hate this band with a passion and their music is the gashest form of gash ever.

[ThinkDave]

Cant say i agree im quite a fan of this band i even enjoyed their first album i guess im in a minority but meh just wanting to voice my vote for em.

[leftstranded]

I like this album, myself. I agree, the lyrics are quite bad, but the production is pretty damn squeaky clean - a little excessive, but it suits the music here.

I dig tracks like "Take Care," "I'm Alive," and "A Song.." They are nothing groundbreaking at all, but the hooks are huge and put me in a good mood. This is just a fun CD to me. I'd give it like a 7-7.5.
i have to agree with you steve. the album is catchy as hell and fun to listen to. it will probably make my top 15. especially with all the shitty and overrated albums that have come out this year that i unforunetly bought

[Saucey McRib]

Yo FUCK YOU... FUCK YOU SCOTT WEBER. THE MCRIB IS A HERO. YOU ARE A FUCKING PIECE OF SHIT.

[siren eyes]

I like this album, myself. I agree, the lyrics are quite bad, but the production is pretty damn squeaky clean - a little excessive, but it suits the music here.

I dig tracks like "Take Care," "I'm Alive," and "A Song.." They are nothing groundbreaking at all, but the hooks are huge and put me in a good mood. This is just a fun CD to me. I'd give it like a 7-7.5.

I agree. It's catchy as hell.

[Scott Weber]

Yo FUCK YOU... FUCK YOU SCOTT WEBER. THE MCRIB IS A HERO. YOU ARE A FUCKING PIECE OF SHIT.
Hahahahahaha!

[ShervonEsf]

Well yeah...if all you buy is Cute Is What We Aim For and terrible bands like that, then yes--this would be one of the better CDs of the past few years. Otherwise, it's not even close.

That's a terrible quote, by the way, that makes music reviewers like me cringe. Smart reviewers don't ever say before late December that anything is "The best album of _____." You can say "one of," sure. But to say something's the best when the year is only 75% over is ignorant.

Hmmm, you tell me if I listen to terrible music, favorite bands being AFI, Thrice, Underoath, A Change of Pace, Greeley Estates, Saosin, Yesterdays Rising.

As for Cut is What We Aim For, I can't say I've given them a listen. I typically spend between $150-275 a month on smartpunk. I'll buy a CD if I've only heard one song that I liked by an artist. Then before I make my final purchase I post a bulletin on myspace asking 'friends' if they have any suggestions on CDs i should buy. I'm a very open-minded listener (except for punk music).

As for that for that review, I didnt write it, nor do I know the person who did. However with the exceptions of: A Static Lullaby, Saosin and MCR their arent very many greatly anticipated releases for the rest of 2006 (I should have prolly looked at the upcoming releases page before writing that). But you're the reviewer so your prolly right, I just share the views as that fella did on the album.

Honestly...
how many singers out there have as good of a voice (and range) as Torry Jasper does?
How many guitarists (in the past two years) have been able to deliever such catchy riffs yet kept them as unique as ACOPs 18 year old guitarist?
As for the drums, I'm nothing less than amazed....

By the way, when was the last time we were given as good of an acoustic song as their 'Safe and Sound in Phone Lines'? Couple of years??

[Scott Weber]

don't really agree with the review for the most part..not a great album but more like a 60-65% from what i listened too..a couple of the songs were pretty catchy even though the lyrics are simple but i don't have a problem with that making the score lower..i just think writing this review and scoring it 31% is just a waste of time...why try and change other people's viewpoints just because you don't like a band or the album? i kinda think it is rude in a way to do that even though you are entitled to your own opinion. i just don't understand writing bad reviews cause so many people are going to read them and you are basically telling them that you like shitty generic music if you like this band.
What is the point of writing reviews at all if there isn't the possibility of getting a negative review? Then positive reviews would mean nothing.

[Scott Weber]

Honestly...
how many singers out there have as good of a voice (and range) as Torry Jasper does?
How many guitarists (in the past two years) have been able to deliever such catchy riffs yet kept them as unique as ACOPs 18 year old guitarist?
As for the drums, I'm nothing less than amazed....

By the way, when was the last time we were given as good of an acoustic song as their 'Safe and Sound in Phone Lines'? Couple of years??

1. About 10,000 other singers.
2. About 10,000 other guitarists. You think those are unique? Lolz.
3. The drumming? Meh. It's not bad.
4. The last 3 Owen albums and about 10,000 other songs. That acoustic track was probably the most forgettable of all of them.

[ShervonEsf]

1. About 10,000 other singers.
2. About 10,000 other guitarists. You think those are unique? Lolz.
3. The drumming? Meh. It's not bad.
4. The last 3 Owen albums and about 10,000 other songs. That acoustic track was probably the most forgettable of all of them.

I just find that strange.
I don't see what platinum/gold selling bands like Panic!, FOB, and HH bring to the table that ACOP doesnt.
But you'll have your opinion. Do you atleast think it's an imrovement from their debut album?
I think theyve done good for theirselves, selling 5200+ in the first week was a lot better than their debut album did.
As well as reaching #155 on the Billboard Top 200 and #4 on the Billboard Top New Artists.

[SmokieB.High]

if i like the mc rib will i like this cd?

[last light]

hahah good lord, this band is the worst pile of shit ever.

[Scott Weber]

I just find that strange.
I don't see what platinum/gold selling bands like Panic!, FOB, and HH bring to the table that ACOP doesnt.
But you'll have your opinion. Do you atleast think it's an imrovement from their debut album?
I think theyve done good for theirselves, selling 5200+ in the first week was a lot better than their debut album did.
As well as reaching #155 on the Billboard Top 200 and #4 on the Billboard Top New Artists.
It's definitely better than their debut album, but that album is ... wow. I do think ACOP is better than HH, but not the other 2. (Not that I love them, I just think their lyrics are worse and the music less creative, especially compared to Panic.)

[ShervonEsf]

It's definitely better than their debut album, but that album is ... wow. I do think ACOP is better than HH, but not the other 2. (Not that I love them, I just think their lyrics are worse and the music less creative, especially compared to Panic.)


Fair enough.

[Saucey McRib]

Hahahahahaha!


I felt it was my moment...

By the way, in all seriousness, I have already forgotten what this band sounded like. The taste of the McRib is forever burned into my mind. Therefore, terrible comparison. I rest my case. Bring back the McRib. I feel like its the right time to post this message I got from McDonalds and the message I sent them. This was an automated response but I never filed for what type of email this was, so someone over at mickey d's read this email I sent them and responded accordingly. Here it is:


Hello Kevin:


Thank you for taking the time to contact McDonald's about one of our commercials.

We're sorry you were disappointed with this commercial. We take pride in producing commercial messages that will be enjoyed. We certainly never intended for it to offend anyone. Your comments have been shared with our advertising staff and independent advertising agency who work together to develop our commercials. Please know your feedback is helpful and will be considered in the future planning of our commercials.

Again, thank you for taking the time to share your feedback with us. Your trust and confidence in our company's tradition of producing high quality advertising are important to us.


Christina
McDonald's Customer Satisfaction Department

ref#:2754569

--------------------------------------------------------------------------------------------------------------

You wrote:

Dear McDonalds Corporation,
I was just watching the NBA playoffs when I saw another one of your recent ads. I've been wanting to contact this corporation for a while, but this last commercial really pushed me to do so. I'd like to tell you that your commercials do not make any sense whatsoever, not even a hint of it. For instance, take this latest one. Epic battle between two foes, giant war, man kissing warrior princess, then the
alarm goes off. You hear a voice telling him to come back to sleep, and he does. Enter a shot of him devouring a morning sandwich from Mcdonalds. Then he says something too fast to understand and the commercial is over.
Bada bop bop ba...I'm not lovin it. Please tell me how this is supposed to be effective? And what about that "Two, ten, what's up with your friend" ad? The thought that someone in a successful business decided that was a good idea baffles me. To conclude, these commercials confuse me and everyone I've ever came in contact with, in fact they confuse everyone more than you could ever imagine, and I'd like you to stop airing them as soon as possible for your own good. Maybe do a good idea like bring back the McRib permenantly, or more often in Michigan. And when you do bring it back, just show it rotating
on the TV for 30 seconds, and I think that will be more effective than rappers shouting out McDonalds in their songs. Oh yeah, stop smoking crack.
~Kevin

[MotionIsntMeaning]

I felt it was my moment...

By the way, in all seriousness, I have already forgotten what this band sounded like. The taste of the McRib is forever burned into my mind. Therefore, terrible comparison. I rest my case. Bring back the McRib. I feel like its the right time to post this message I got from McDonalds and the message I sent them. This was an automated response but I never filed for what type of email this was, so someone over at mickey d's read this email I sent them and responded accordingly. Here it is:

I'm not sure what's worse.....the fact that you eat at McDonald's or the fact that you actually wrote them to complain about their advertising.

[turbonium]

I'm not sure what's worse.....the fact that you eat at McDonald's or the fact that you actually wrote them to complain about their advertising.

At least somebody takes pride in their obesity.

[Caleb Cattivera]

alright, weebs hated the album...who cares? it's an opinion kiddies, i know this has been said, but you people are talking to him like he's an idiot.

i personally love the album, and feel it's my duty to give another view to this album. look for it in the next few days.

[ThexQuietxCull]

its poop

[Risk The Fall]

I like this better than 'Define the Great Line'.

However, I like 'They're Only Chasing Safety' than 'Prepare The Masses'.

So you cats can see where my tastes are positioned.

The fact is that 'Prepare The Masses' rocks in the car. Damn, I mean there's like six replayable tracks on this in addition to 2-3 'good' tracks that I won't skip.

I don't mean to compare this to 'Define' , there really is no comparison. Two different bands. Just showing you how varied listeners' tastes can be, ya know?

Anyway - I didn't mind the first album either (of ACOP). Yeah, it was derivative - but when it came out - we were all listening to other stuff like that.

Holy shit though, can't wait for the new ASL (as a pointless sidenote).

[brentkid]

This band is so mediocre.

[Co and Ca]

Not really dude, its his opinion. I happen to agree with him too.

The Mcribb for me is like "Oh yeah the McRibb is back?" "I remember that sandwich..i didnt like it the first time around...it gave me the shits"

A Change of Pace for me is like "Oh yeah ACOP has a new record?" "I remember them...i didnt like them the first time around...they gave me the shits"

very similar

Haha that comment made me want to listen to the CD so I can try and top that. But I dont think I can. So I wont listen to the CD.

[InaGreendase]

Hmmm, you tell me if I listen to terrible music, favorite bands being AFI, Thrice, Underoath, A Change of Pace, Greeley Estates, Saosin, Yesterdays Rising.

No one responded to this?? C'mon!

What, too easy?

[Drew Beringer]

The comments in this thread give me a headache.

[brokenwings]

Man, you should listen to some better music. If you think this record is a prime example of variation, then you need to branch out more.

please don`t tell me to listen to some better music. i`ve got a very varied taste and i`m sure that there are tons of records that both of us can agree on as being great. i`m not even saying that the record is a "prime example of variation" or that it`s groundbreaking or even extremely good. but to say that every song on the record sounds the same is way too harsh in my opinion. there is definitely some variation between the songs and for me a lot of the songs were immeditaly memorable.
but i guess people should just stream the record now and shouldn`t give a shit what we are arguing about. they should just make up their own opinion

[NationalProduct]

where is the reply from Immortal? *****nevermind found it*****

[mylastbreath13]

I disagree with the review and think this band deserves more credit for "prepare the masses". I have enjoyed listening to this alot more than pretty much everything else that has come out lately. In my opinion it is a huge step up from their first album. An "offer you can't refuse" deserved to be criticized but I think that this disc deserves some good recognition.

[walser0]

way too harsh, sometimes this catchy style of music is all you need

[permanentdan]

i actually liked this album. i agree its nothing groundbreaking, and musically it doesnt push boundaries, but since when has that been the equation for a good song or a catchy song. sometimes plain and stripped down is the best way to go. i like their sound myself.

[hopeless fate]

i thought this album was awesome, and i also enjoy there old album aswell, everyone has there own opinion so thats just mine

[SLADE775]

Great review Scott.

[Vicky82]

i liked their first album...and i really like this one alot. you can tell they have grown alot in their music. Weekend Warriors is my new theme song for friday nights

[Gin]

I really really liked their debut album and I thought they will creat an awesome second album...but I was mistaken :(
I didnt even found one catchy song on it which got caught in my ears.

[leftstranded]

i still like this album. got some pretty good songs on it

[OhYuhImFierce]

I understand what you're saying about the reptitivity (repetitiveness? Yeah, I don't know) of it, but even so I still think it's a good album. By no means groundbreaking, but by all means catchy. It's just good music to jam out to.

Gets a 7 from me, homes.

[Scott Weber]

Re-reading these comments makes me miss reviewing :-(

[Steve Henderson]

Re-reading these comments makes me miss reviewing :-(
Get back to it! Why not take a crack at the new Cartel?!?! Oh wait...

[cereal4life]

I'm just laughing at the nickname "Weebs". Haha that's awesome! It's no surprise this album scored so low...

[Crank]

Well, I don't think the album deserves as little as a 3.1... But I don't think it's groundbreaking in any way. Shoot From The Hip is a good song, and War In Your Bedroom sort of turns me on, and I even enjoyed Take Care for awhile. Asleep at the Wheel was sort of kickass too. I like the vocals, mainly, the guitar riffs aren't that cool. But a 3.1 is pretty harsh for a decent album.

[ALeatOria]

i have to disagree. ive seen em live twice and fell in love with them. they put on an amazing show and would see them again any day and they are incredible fun to hang around. i can listen to the cd alot and not get sick of it and yes i have the ability of distingiushing their songs from each other the fact that their lyrics are juvenile makes em kinda cute in a dorky way.

[cscwell107]

Dude I loved this album. All the songs are completely different. The combination of the catchy guitar riffs, good vocals, and awesome drums make this album beast! I would give it at least an 85%.

[HCO SF 87]

fuck this review...this album owns

[Super Norg]

HEY! the mcRib is incredible