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View Full Version : Ohio State is now a Lebron James Brand

Drew Beringer
02/28/07, 12:41 PM
http://www.cnbc.com/id/17367125/

Starting in the tourney, the Nike swoosh on the OSU jersey's will be replaced with Lebron's "LBJ23" logo, thus making the school a Lebron James Brand, much like North Carolina is a Jordan Brand. The only funny thing is is that Lebron never went to college, so I find this hilarious.
mcfly21
02/28/07, 12:43 PM
that is odd, you would think it would happen at like Akron since that's where a couple of his high school teammates play
Flags of Dawn
02/28/07, 12:46 PM
and he's still old enough to be in college right?
Drew Beringer
02/28/07, 12:50 PM
and he's still old enough to be in college right?

haha yeah
leftstranded
02/28/07, 12:59 PM
that's sweet
KB3RG
02/28/07, 02:44 PM
sweet
Juliana101
02/28/07, 02:52 PM
Why?
Brownpants06
02/28/07, 02:52 PM
Lebron has 2 kids.
AShannon04
02/28/07, 02:53 PM
that's stupid. Oh well, I obviously have a bias against the school. :-p
FondestMemory
02/28/07, 02:54 PM
Lebron has 2 kids.

one kid.
StuGrimson
02/28/07, 03:44 PM
Lebron has 2 kids.

One kid and one on the way
StuGrimson
02/28/07, 03:50 PM
If I was a 22 year old millionaire the last thing I would be doing was having kids.
TBSowns524
02/28/07, 03:51 PM
thats really dumb imo
leftstranded
02/28/07, 08:13 PM
that's stupid. Oh well, I obviously have a bias against the school. :-p
go away
sweethypocrisy
02/28/07, 08:18 PM
they can put tampax on their uniforms for all i fuckin care, just win!
RememberFminus2
02/28/07, 08:21 PM
jordan desrves to brand a school. lebron james does not
AShannon04
02/28/07, 08:26 PM
go away

I just think that it's a dumb idea. It would be better to built the brand more before sponsoring a college team, and although OSU has a great team this year, they don't seem to be a perennial contender like UNC or have the college basketball "aura" surrounding them like schools such as Kansas, Kentucky, Georgetown, Duke, Vandy, etc.
bigmike
02/28/07, 08:35 PM
I think it's stupid for a Jordan sponsered team or whatever and it's even more stupid for a Lebron one. Put the swoosh on it and call it a day. No need for anything else.
Drew Beringer
02/28/07, 08:38 PM
Well at least Jordan went to college you know. It would have been a better idea to use the Lebron brand on elite high school teams.
bigmike
02/28/07, 08:40 PM
Well at least Jordan went to college you know. It would have been a better idea to use the Lebron brand on elite high school teams.
Come on now. Holding it against Lebron that he didn't go to college is a little ridiculous.
Drew Beringer
02/28/07, 08:42 PM
Come on now. Holding it against Lebron that he didn't go to college is a little ridiculous.

I'm not holding anything against Lebron. It's weird marketing on Nike's part.
RX XR
02/28/07, 08:42 PM
thats so weird. he would be a senior in college right now..
leftstranded
02/28/07, 08:43 PM
I just think that it's a dumb idea. It would be better to built the brand more before sponsoring a college team, and although OSU has a great team this year, they don't seem to be a perennial contender like UNC or have the college basketball "aura" surrounding them like schools such as Kansas, Kentucky, Georgetown, Duke, Vandy, etc.
they don't have that "aura" yet

but that's all about to change
leftstranded
02/28/07, 08:43 PM
I'm not holding anything against Lebron. It's weird marketing on Nike's part.
they did pay him 90 mill. they have to get his name out more somehow
bigmike
02/28/07, 08:45 PM
I'm not holding anything against Lebron. It's weird marketing on Nike's part.
I don't think so at all. He's a very marketable guy, you say Lebron and you know who everyone's talking about. Putting his name on whatever you can only does good things for nike.
Drew Beringer
02/28/07, 08:47 PM
they did pay him 90 mill. they have to get his name out more somehow

haha, this isn't gonna get his name out anymore than what it is hahahahahaaha

He was one of the greatest high school players ever, therefore (in my logic) it would make sense to have him "sponser" or "brand" elite high school teams (SVSM, Oak Hill, etc.) than college where he never stepped on a court.

It's nothing against LBJ, I love Lebron, I have every pair of his shoes. It's just odd marketing on Nike's part.
bigmike
02/28/07, 08:48 PM
haha, this isn't gonna get his name out anymore than what it is hahahahahaaha

He was one of the greatest high school players ever, therefore (in my logic) it would make sense to have him "sponser" or "brand" elite high school teams (SVSM, Oak Hill, etc.) than college where he never stepped on a court.

It's nothing against LBJ, I love Lebron, I have every pair of his shoes. It's just odd marketing on Nike's part.
Why would they market teams that get 2-3 games on National Television each year, and not a college team like Ohio State that's on national television every single week? I don't follow the logic.
Yankees' #1 Fan
02/28/07, 08:54 PM
its not odd marketing at all, they are branding a university that is going to likely make a run in the NCAA tournament.

they want it to be like the jumpman brand, and this is the right way to go about it.
leftstranded
02/28/07, 10:00 PM
haha, this isn't gonna get his name out anymore than what it is hahahahahaaha

He was one of the greatest high school players ever, therefore (in my logic) it would make sense to have him "sponser" or "brand" elite high school teams (SVSM, Oak Hill, etc.) than college where he never stepped on a court.

It's nothing against LBJ, I love Lebron, I have every pair of his shoes. It's just odd marketing on Nike's part.
i don't see it as odd at all