Dj Rossstar Inks An Alliance

[Frank Giaramita]

January 12th, 2005--The Increment Organization, Southern California based youth marketing and concert firm, and online radio show DJ Rossstar’s Punk Rock Show announced a Strategic Alliance at 3pm (Pacific Standard Time) yesterday. Read the replies for the full story.

[Frank Giaramita]

THE INCREMENT ORGANIZATION
AND DJ ROSSSTAR’S PUNK ROCK SHOW
ANNOUNCE STRATEGIC ALLIANCE



HOLLYWOOD, CA., January 12th, 2005--The Increment Organization, Southern California based youth marketing and concert firm, and online radio show DJ Rossstar’s Punk Rock Show announced a Strategic Alliance at 3pm (Pacific Standard Time) yesterday.

Both brands will include each other online (logo placement, editorial blogs, news sections, web links, viral email campaigns) and offline (logo placement on print flyers, word of mouth marketing, and street team propaganda) in upcoming events and projects. “This is a way for both of us to be one step ahead; we now can offer agents with tour packages another medium to gain exposure for their artists. On certain nights, we can have the participating performers on tour stop in for an interview, do a live online performance, or even a phone interview, in support of their upcoming show,” says The Increment Organizations’, Jason Bergman.

DJ Rossstar’s Punk Rock Show, and The Increment Organization have history when it comes to working extensively with breaking and big national bands. In 2002, DJ Rossstar began his show in Washington D.C. with Home Grown performing on his first show, and T-Shirt's of the show have been worn by bands on tour- even appearing on Last Call with Carson Daly on NBC, and IMX on Fuse. “I am very excited to be working with The Increment Organization. The Increment Organization is at the top of the game when it comes to this, and I hope I can add something new and fresh to their already amazing skills of booking shows," said DJ Rossstar.

As The Increment Organization capped the year 2004 with over 212 events, youth marketing projects, and concerts, and with 4Q earnings up 22%, this Alliance was no surprise then to most allies and competitors in the arena, but more of a question of why did it not happen earlier? “This is something we have been talking about for quite some time now, because we both specialize in the all ages music market, but neither brands are pigeon holed into an actual specific marketplace or town, this alliance will ignite growth on a national level and give us an even bigger presence overall,” according to Jason Bergman, founder of The Increment Organization.

Both brands principles can be contacted online via website, at www.incrementorg.com, and www.djrossstar.com (on Idobi radio www.idobi.com/radio Wed/Thurs 7-8pm PST)

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