Never Heard Of It

Never Heard Of It? I’d be surprised if at this point you were still able to say that. Never Heard Of It has been the most talked about independent band throughout the last few years and they keep on amazing everyone at how far a band can succeed without any label backing at all. How can an unsigned band have sold over 90,000 CD’s, self booked and financed 9 US Tours and even expanded their tour schedule to Europe and Japan?

In the summer of 2001, after booking a full U.S. tour themselves, the band members sat in the office of a used car salesman. Consumed with anticipation and determination, the band knew they had just committed the next five years of their lives to making payments on an avocado-green Chevy Express van. Five U.S. tours later they landed themselves a spot on the entire Vans Warped Tour and it was only 14 months and 110,000 miles after buying the van that they were able to upgrade and trade that in for a 35 foot RV. Again people questioned, how can a band be doing so well and doing so much while still unsigned?

Never Heard Of It started their own label called Unmotivated Records, put out a full length CD and got a Nation wide distribution deal because of their extensive touring. They also released an EP called The New Sh*t and together they sold over 42,000 copies in just 2003 alone. They toured non stop and played as many shows as possible and because of their hard work and DIY tactics they were asked back the play the entire Warped Tour for their second year in a row.

Earning a reputation as the hardest working band and most successful independent band on the tour, offers started to come from every direction. To name a few, they were offered full endorsements from Washburn guitars and a complete custom kit from Truth Drums but more importantly, they were offered more tours including their first tour overseas. As support for Bowling For Soup in the UK, NHOI received a response that they could only dream of. By their third show the word was already out and there were magazines and press that were following the band to see what all the hype was about. They sold a little over 3,000 CD’s in just 11 shows and were labeled as the next big thing to hit the UK. They were offered a main support slot and 23 date tour with Spunge in Feb of '04 and flowowed up with two headlining UK tours in October '04 and Feb '05.

Never Heard Of It's latest full length release "11 days" is getting a lot of buzz worldwide. Now available in the US, Europe, the UK and Japan, MTV Japan has been pushing the video "I'll Change For Now" and all of Europe will pick up the video in Feb of '05. Feb 20 is the release date for Germany, Austria, Switzerland, France, Sweden, Italy, Beneluxe and Greece.

Back in the U.S. now they are writing and taking time off from touring to work on their next release. It seems like everyday now you see someone on one of those reality MTV shows wearing an NHOI shirt or someone mentioning the band on Crib Crashers or TRL. You hear their music in the back ground of other shows and see NHOI’s logo everywhere you look. With over 800,000 visitors prowling their web site, countless fan clubs and street teams world wide and a loyal dedicated fan base you can expect the new album “11 days” to create a big buzz. This very well may be the most talked about album to be self released and may be the most successful project undergone by an independent band.

NEVER HEARD OF IT “11days” In Stores now.