Amber Pacific

Will says that since the first day, Amber Pacific has always set high goals for themselves. Thus, it is no surprise that they have lofty expectations for Truth In Sincerity — especially considering the relationships the band has established with its audience. “We’ve probably talked to 90 percent of the kids that buy our records,” he says, “so it’s really cool to have a personal connection with all those fans.” And such connections have been extending even further online, as Amber Pacific have chalked up over six million MySpace and over two million PureVolume plays. With their contagious melodies, an inescapable ability to pen hooks, a grounded approach to scene success, and a relentless loyalty to the fans that brought them here, you can rest assured that history will earmark even bigger things to come for Amber Pacific. -Waleed Rashidi

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