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The Billboard The Austin, Texas-based drone-pop quartet the American Analog Set evolved from the ashes of Dallas' Electric Company in 1994. After Electric Company's demise, guitarist/vocalist Andrew Kenny, keyboardist Lisa Roschmann, and drummer Mark Smith reunited to cut a number of impromptu four-track recordings which ultimately led to their decision to re-form as a group; after the addition of bassist Lee Gillespie, the quartet renamed themselves the American Analog Set and soon played their first live performance. After just their second gig, the band earned a deal with the area label Emperor Jones (a subsidiary of Butthole Surfer King Coffey's label Trance Syndicate) and issued their debut single, "Diana Slowburner II." Their first full-length effort, the low-key The Fun of Watching Fireworks, followed in 1996; From Our Living Room to Yours, the group's superb sophomore effort, trailed a year later, as did the EP Late One Sunday & the Following Morning, released in conjunction with the Darla label's "Bliss Out" series. The third AmAnSet full-length, The Golden Band, appeared in 1999. Roschmann's decision to leave left group in limbo, but Kenny, Smith, and Gillespie soon refocused with the addition of keyboardist Tom Hoff (keys) and guitarist/vibraphonist Sean Ripple. The acclaimed Know by Heart followed in 2001, as did the singles collection Through the '90s. Kenny moved to New York City in 2002 to begin a PhD program at Columbia, but AmAnSet remained solvent. A tour with Her Space Holiday as well as a remix EP, Updates, followed in July 2002. 2003's Promise of Love, which continued to meld soft ambient soundscapes to indie rock meter, marked the band's second release for Tiger Style. Hoff was unable to make it to the road in support, thus Craig McCaffrey was added to lineup for tours with Ester Drang and The Album Leaf. Two years later, American Analog Set signed with Arts & Crafts for Set Free, the band's sixth album.
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