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Kickstarter Spotlight: MostRad Minimalist Wallet
Kickstarter Spotlight: MostRad Minimalist Wallet
08/04/13 at 09:21 PM by Jake Denning
I rarely back Kickstarter projects, but this is one that I couldn't help but get behind. Brandon plays bass for metalcore band For The Fallen Dreams (Rise Records), and has about 30 days left on his campaign. I took the time to ask him a few questions, hope you get a chance to check this project out!

To check out the Kickstarter page for the MostRad Minimalist Wallet, click here.

You mention in the introductory video that you were tired of being "that guy" when it came to getting out your wallet, and you then went on the hunt to look for a minimalist wallet that suited your specific needs. Was there any other people or experiences that came to mind when creating this wallet?

The idea for this wallet actually started embedding into my brain around May of last year. We were out on a European tour supporting The Word Alive and I can distinctly remember almost every time I pulled my wallet out at a bar, Euro coins would just pour out of the holes all over the floor and the guys would give me shit about it, haha. I had so much junk and receipts stuffed in there, maybe a condom or two...it just wasn't working out.

What sort of changes/revisions did you make to the wallet over time?

When I made the first prototype, it included a zipper pocket on the left side to hold coins...but at the end of the day the zipper was just creating too much bulk and defeating the entire purpose of slimming my wallet. I opted to keep it simple and thin with three card slots. The third slot actually doubles as a nice snug coin pocket. The two interior pockets were also added in the final design phase after I had contacted the manufacturer.

I carry a small amount of change with me when I'm off doing various things. In addition to being able carry cards and cash, how much change would you say is a safe amount for the wallet? Perhaps $2?

With the interior pockets, I think you could easily fit $3+ in change per side.

When the 2nd stretch goal was reached, you announced an "executive" version of the wallet without the logo on it, for $35. Are you necessarily worried that removing the logo from the wallet will hurt you in the long run by not allowing people to recognize the brand?

Before releasing the Executive style, that thought definitely went through my head. I knew beforehand that a lot of people (specifically guys 30+) would prefer the wallet without a logo on it so I was prepared and now I'm just holding on to hope that those buyers will tell there friends, "It's a MostRad wallet, go check them out!". The Executive is only being manufactured for this Kickstarter campaign so it will be a rare item in the long run.

The next stretch goal is set at $50,000; with around 30 days to go, that's a fairly obtainable goal, considering the consistent amount of growth you've experienced over the past few weeks. Can you give us any hints as to what this next goal may contain?

I can say that all the Stretch Goal releases will be new limited edition styles only manufactured for this Kickstarter. After this campaign is over, you will never be able to get them again. I will be keeping up production of the original.

If the MostRad wallet continues to take off, could you see yourself bringing these on tour with you to sell to fans?

There is a possibility I will have some on tour with me but that's unlikely for the rest of this year. If it continues to grow, next year you'll probably be able to find some MostRad wallets near our merch table! I've been working on a huge website/online store that will launch once the Kickstarter is complete at http://www.mostrad.co.

What would you consider to be the most valuable piece of advice you could give to someone who wants to design and initially sell a product via Kickstarter?

Do your marketing research! I think the most important part to launching a successful Kickstarter is having an online presence and awareness of your product at least 7-10 days before launch. Set up all the necessary social media network pages, contact as many blog owners as possible, post teaser pictures, set up a countdown till launch day. Dedicate yourself to the project. I didn't sleep for the first 72 hours but it payed off and we were able to hit our goal just after 2 days. Plan ahead and you'll do just fine!

Anything else you'd like to add?

Thank you Jake for setting up this interview and supporting the project and thanks to everyone for reading! Let your friends in on the action! I'll see you guys on the road in October/November, we'll be supporting Senses Fail with Expire and Being As An Ocean. Our new album is also dropping this winter! Thanks!
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