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Universal BLOCKS Youtube Anberlin performance...good move?
08/25/08 at 10:33 AM by blindrider529
I called it the very first time I heard Cities. There was just NO way that Anberlin wouldn't get signed to a major after they put out that record. When I found out that I was right, I was stoked. Right now I'm not so sure.

Aside from some already crappy issues Universal is having with the release of Anberlin's new album, they are starting off on the wrong foot with promotion. Firstly, I haven't seen nearly as much promotion for Anberlin on Universal as they had on Tooth and Nail. Anberlin is a band that have always had a big and very radio-friendly sound while maintaining massive amounts of musical integrity. They deserve a lot more than what they've gotten so far.

But here is my actual beef...(the other stuff sucks, but this is what's getting me at the moment). I had the first video on youtube of Anberlin playing "Breaking" acoustic in Seattle. It was the first video of anything from New Surrender and it got thousands of views (along with several other videos of new Anberlin material). A huge part of the hype of Anberlin putting out new material was people watching the new videos of them performing songs and causing a stir on AP.net and elsewhere. That's wonderful. What does UMG do a few months later? They block my video to protect their copyright. WTF! W T F! People like myself who are posting videos like this are PROMOTING your bands to your target audience! Thousands of people are watching these videos and digging Anberlin! Why on earth would you want to end a great form of promotion for a new band on your label?

I just can't believe the utter stupidity. I understand that they have the rights to do with their copyrighted material whatever they want...but how stupid is this. Fans are out there posting videos and promoting YOUR bands to their peers and you are stupid enough to want to cut that off? Who is the moron that is in charge of this! You are getting FREE promotion from Anberlin fans to their peers. The people that are doing MORE than you to hype your artists are getting cut off.

PLEASE don't let Anberlin be another victim of this awful machine. It's happened to way too many of my favorite bands and it makes me sick.

ANBERLIN can make it despite the issues with UMG, but it's going to take a lot of fans having the heart to want to help and it's going to have to involve Anberlin doing a lot more on their own than they should have to with a major behind them.

Tags: anberlin, UMG, BS, youtube
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Last Updated: 03/13/09 (21,241 Views)
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