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That Song
Reverse fan mail from Banner Pilot
12/22/08 at 02:07 PM by prefix-core
Finally. A break in the snow. Christmas shopping? Done. And in a mere half-hour or so, I'll be heading out for some dinner with the girlfriend at T.G.I. Friday's. Cold weather plus mozzarella sticks equals awesome!

That being said? I received a letter in the mail today. From a band! Not an e-mail, but a letter. Banner Pilot are the band in question and I was pretty stoked. Here's how it starts:

Hey! We just got a bunch of stickers and figured that since you bought our CD you might want some. By peeling away the backs you'll be able to "stick" them on all sorts of things! Give it a try!

This is followed by a band update and the suggestion that I should burn a copy of their CD for friends so that when Banner Pilot comes to town there might be two fans at the show instead of one. It's a simple letter, that's not even personalized, with a handful of stickers for the sticking -- and yet? I was stoked to receive it.

I really appreciate when bands throw in these simple, friendly gestures like this. I remember when I mail-ordered the Banner Pilot's Resignation Day album, and received a quick note along with the disc saying that they hoped I enjoyed the record. It's a quick, simple, and friendly gesture that not every band has the time to put forth.

But really, that's what makes it so special. And don't get me wrong: I know a certain element of this may be self-serving (i.e., let's send out some mail to make sure we stay in the listener's minds!) but if it's done correctly, it can make the listener feel special. Like they're a part of something. And if you ask me, there's something special about that.

I really wish I had more time to thoroughly sort out my thoughts, but those mozzarella sticks are calling me...
Tags: banner pilot, marketing
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