I've always thought it strange when I read band member comments on other bands on AP.net. It doesn't happen very often; however, we've seen a few band member accounts start posting more than ever before in the past few months. They're allowed as much an opinion as the next person - there's no arguing that - but it's weird to see a band member in an electronic pop band talking shit about the production of one of the most respected bands in music. Intentionality aside - it's still just sits weird with me.
It always cracks me up to read comments like "newsworthy?" or "why is this news?" Of course it is -- and the responses are why it is posted. We've always posted quick tid-bits of news. The model we founded AP.net on was a quick hit of news bit stories instead of full blown articles. And some of the random stuff we post (I think) is hilarious and it spurs the best conversations. That's just how we do -- it takes up 2 inches of the screen -- you can comment or read over it to the next "real" news.
You know - I'm starting to love some of the things I'm seeing some bands do in this weird economic situation we're in and in this time where music and CDs simply aren't selling.
We're seeing a lot of innovation in the form of fan-clubs, special pre-orders, new kinds of materials, different kinds of merch for sale. Things like that. All Time Low, Jacks Mannequin, and Underoath are all taking advantage of "thinking outside of the box" to bring value to their fans ... but in a way that is completely up to the fan if they want to participate. If they want the extra stuff -- they can get it. And then they're even going above and beyond and doing some extra expensive but extremely cool items. Limited edition runs for the die-hard fans.
I love this idea. I think it's great to see bands looking for other ways to expand.