This year's South by Southwest is already two weeks out (a week and a half if you count when it actually starts with the "interactive" portion). This is a big year for many reasons. First and foremost, this site has a showcase this year. Jason will be announcing our line-up tomorrow, but it certainly feels special to be a part of this larger festival of who's-who and "who the fuck is this band?!" said in both the positive and negative tense throughout the week by many a critic and causal drunk alike. While I'm content with our line-up (we as staff fought it out, hugged it out, came to an agreement and we're stoked on the line-up which includes...errr, you'll see tomorrow.) From someone who has only been a part of the festival for two years now, I can tell you it's a shit show. There's a group of people who think they're something, and they're nothing but assholes. There's a group of people that just want to go and get sloshed for free and watch some music cause it's spring break, or they called in sick from work, or they have the day off, etc. Half of those people end up being assholes too - but just the ones that have a bit too much to drink or think they know what the next big thing is cause they're in this "in." Then there's a group of people from across all genres both local and touring that just want to play their music - their special creation - for the sake of playing it to a group of people and having that opportunity.
There are a few 8 Mile moments for some.
The music portion of the festival is like literally taking an entire industry of fuckheads, rock stars and more than grateful souls to play the smallest of venues and shoving them into one small area of the United States. It's Mad Max Beyond Thunderdome if Mad Max were a DIY punk band or great local blues act, and the exclusivity and pompous behavior of some were Tina Turner. Luckily, there's hope among it all, and last year certainly proved it: new friends, labels, community, a new generation, etc. This year will be no different either. It's the friends staying with me and those I'll see during the week and the line-up of shows I've put together. The ugly truth is that you meet a lot of people that have "business" written across their face, and you wind-up scratching your head wondering if they still really enjoy music like they used to when they picked up their first few albums years and years ago. They talk to you like you're their friend, but they're looking for press in an indirect slide of tongue. You have to avoid it at all cost.
Still, in the face of said motivational devastation and confusion brought on by the powers that control what you should like and what gets shoved against your eardrums and thrown on a NOW THAT'S WHAT (SERIOUSLY?!?! THEY STILL MAKE THESE FUCKING THINGS?!) compilation or even a BEST NEW TRACK or "essential podcast" for the month, it's about making the best of the week. It's sitting in the corner of the lunchroom knowing that the so-called "popular" majority will never understand your qualms against the mundane and your love of things that keep you on your toes and heighten your curiosity and subconscious intrigue you can't shake for days after the circus lets out and the animals go home.
If I sound bitter, it's partial nerves and partial exhaustion. I personally came into this line of work because I needed to control and make sense of all these commentaries in my head I was spewing amongst my friends. Instead, it's been three to four years of really learning the divided line of integrity and lack thereof that knows no genre and isn't discriminatory to just bands - but publicist, managers, and labels as well. We're entering one of the largest music festivals of 2012 and there are still a good number of people "in charge" that are unsure of how to control piracy, get their music to more people beyond just touring and just plain be noticed in a sea of thousands of others that just want a shot at this dream of playing music as a primary outlet of, well, a job.
Here's to South by Southwest. Here's to mediocrity. Here's to the intimate crowds and long lines to see that one band you were really hoping to catch. Hold onto that moment when you get in and close to the stage. Enjoy it and forget that a complete shit show of false idealism is happening around you.