Afterwards, Cain says that in 20 years in the industry he's never come across an artist so engaged with the minutiae of their presentation. He points up at a giant poster of Lana Del Rey. "With her, we could do whatever we liked," he says.
Ella is frequently compared to Del Rey, though it infuriates her. Both are white women making pop music soaked in the rhythm and attitude of hip-hop. But Del Rey has a much more conventional narrative -- she had an image makeover prior to her breakout Born To Die album, and co-writes her songs with some of the biggest producers and writers in the industry.