You're right; absolutely nobody cares about lyrics. It's not like half the comments on any thread related to Odd Future are about how unappealing their homophobic lyrics are. And Earl's self-released album definitely made it onto a handful of publications' Best of 2010 lists because of the cheap production and cameos by Tyler.
A lot of pop lyrics truly do not matter because they're shit, but, in the rap community, a solid lyricist is revered and greatly appreciated today. You'd be stupid to think that won't bring him a long way and, with the backing of Odd Future, he'll definitely go far with his official debut record.
frank can be successful i guess because he can make hooks. but that's not too important in my eyes when it comes to art or classic shit. i won't give 2 shits about frank ocean material in a couple of years. it's not classic.
Wait, now we're talking about art? I thought we were discussing who will be successful career-wise? What defines "classic shit" for you? Clearly not hooks, so lyrics maybe? Wait, people don't care about those. I forgot.
atleast tyler has been the mind behind a few songs that are intriguing enough to re-visit. like i said earlier i'm not the biggest fan but tyler is obviously the most creative in the bunch with regards to producing everything and having the most memorable lines.
I'll give you "intriguing". Tyler is on the forefront of a generation of bedroom rappers and unsigned artists trying to make it big on their own in the rap world. I'll be interested to see what happens to him over the next five years actually. However, he doesn't produce everything
OF does; Syd does a lot along with the other members. And I guess when you have the loudest mouth/most current popularity in a rap collective, your lines will be more interesting since you have more of them. Although Earl killed "Oldie" with his part, so, again, he's one to watch for if you decide to start caring about lyrics.
Tyler is a shock artist though. He hasn't had a huge follow up hit like "Yonkers" and, the more goofy, horribly produced, "Bitch Suck Dick" waste that OF releases, the more it seems like Tyler won't have a meaningful hit like that again. And I don't think Tyler even wants to have a rap career for a long time (he's mentioned directing as a career he'd rather do in a lot of interviews) I completely stand by Earl and Frank getting popular in some capacity and it's plain to see Tyler is on a downward curve unless he comes out with another decent hit.