There's no doubt in my mind that Apple thinks they can do it better than Rdio, and I don't necessarily doubt it either. They'd probably rather champion that they did it themselves and kill Rdio, Spotify, and Pandora in the process of doing it.
I just really like Rdio's new updates.
Me too. But I also believe there's a place for both. Heh, at the moment I have no problem with my current workflow.
Rdio for most music listening at home on any computer, or AirPlay to other speakers. iTunes as a media server for any TV or Movies I download. NOW if I could store all those in iCloud and save space on my computer ... that would be pretty cool. iTunes Match my West Wing collection. Save 500 GB. Haha.