Here's the thing, for so long preventing rape has been on the woman (and we are all aware that rape can happen between anyone that's why rape laws have slowly been changing to reflect the different relationships we are in). I remember, way back when so maybe it has changed now, that we did talk about rape, but it was always "have a buddy", "don't drink", etc etc. It always put the onerous on the victim. What advocates want to see is a shift in the conversation, and this may in fact include girls and women (and it most likely will because they will be in the classroom or see ing the posters). The conversation instead should be "are they too drunk?" "are they enthusiastic?" and maybe we should shift into actually asking for consent (and maybe we should ask ourselves why it's so weird to want explicit consent every time and ask for it. In BDSM sex it is required to have explicit consent for each act and I'm pretty sure they wouldn't say their sex is unsexy, in fact having that full consent and trust is what makes it so sexy).
Going back to who gets these messages, apparently rape and raping people is a problem in groups such as sports teams, frats, and other large groups of males (though I'm guessing a lot of it has to do with coverage, it makes it easy to blame certain groups rather than discussing how it is a systemic problem that has more to do with power and privilege). First, this would be a great place to start when you want to disseminate a message of don't rape. It's also a great way to start to put some shame in the act of raping. After this girl was rape the other team members were laughing about it, and those who weren't didn't speak up and say "that's fucked up and I won't participate in these videos, twitter posts, etc". I'm also guessing that no one told them that putting fingers inside of a vagina was rape because we have been told that rape is a penis forcibly going into a vagina, and even up until now that's what it was legally. Most likely these boys assumed that as long as she didn't remember it and doesn't "feel" it, it can't be rape. Their apologies seemed to point to this as well (at least the one guy's). They were sorry the pictures went out, meaning it only turned to rape when she knew what had happened, a tree only falls when someone can hear it (this could also be completely off track, but I like the theory).
Anyway, first I think we need to do something about how we approach rape education, and this off course will be directed at women too because when you shift the entire talk everyone will hear it. But Birdman is right, no amont of education will curb rapes. You also need people who take this stuff seriously, including universities and law enforcement. Like I mentioned before about the football players. I'm guessing it made it a lot easier to do because they felt as though there would be zero repercussions and maybe even some cred among their peers (for being funny or whatever). And this has been the case in numerous rape cases in almost all institutions.
Rape, and rape prevention is complicated because their are so many systematic barriers and problems tangled together (I don't even want to go into all the chilling effects that are in place or are being discussed, NY anyone?), but I think we should start somewhere and I think that does mean shifting the conversation to a different group of people so they have at least more responsibility, which they have basically zero at the moment.