That's still "released" just because they aren't selling on itunes doesn't mean they haven't seen radio play and been sent around on every blog in music. That's still promoting your album by releasing way too much of the content to the public in advance. The 5 out of ten above, as well as the dub version of Voyeur. He's got two videos out already. And there's a 10 minute album preview out there on youtube et al with 1-2 min previews of every track... that's a lot of exposure before releasing an album.
I'm glad I got to hear it but I much prefer 1-2 singles and anticipating the album. Not hearing half or more of it before it even drops!