because not everyone can or will shed out 1,000+ for a mac
to me, the only reason why ipods are more popular than the zune is the year difference
ipods have been out way longer than zunes so more than likely everyone has a ipod
i have a zune and i like my zune for the simple fact that it doesn't fuck up as easily as an ipod (yes ipods fuck up pretty fast) when you try to sync music from another computer it doesn't erase what you already had on your mp3 player, now i herd that apple has changed that around to let you choose rather to erase all your old files or to add on but im not sure.
the only thing i have to say about microsofts marketing, is that they come out with stuff almost a year later after apple released whatever they released, if microsoft would release their products around the same time as apple then they might be able to gain more customers, but with the ipod touch already out for almost a year now, i wouldn't see many people buying the zune hd unless it has something amazing in it.
As someone who's been an iPod user for nearly 6 years, the difference between the Zune and the iPod is the interface. Apple created a simple graphic user interface, which used an extremely familiar menu and a simple button layout.
ALSO, iPod's don't erase when you plug them in another computer, I plug mine into other computers all the time, the only reason that would even happen is if you clicked "ERASE AND SYNC" iPod, which it asks, and has asked since a very early version of iTunes.
The reason Microsoft doesn't come out with things as quick as Apple is because Apple does have a foot in the door, they always have, they have since the first Apple Computer interface, which Microsoft also copied. Microsoft has NEVER been known to innovate, they look at the existing market or buy existing companies and look to reach a mainstream market as opposed to the tiny, loyal fanbase of Apple (which is expanding, thanks to the iPod's success).
The radio, for example, on the Zune is practically a useless feature unless you're looking to stream sporting events, since with the advent of Internet Radio, the possibilities on an iTouch or Google Phone are completely endless, thanks in part to an interface which can be constantly updated, as well as the addition of applications and open-sourcing (to some degree). Unless Microsoft includes the ability to open their Zune HD to developers like Google and Apple has, they will bite the dust. Relying on the X-Box (Microsoft's last breath, in many ways) for integration is 1 step forward and 2 steps back since there is a MASSIVE PC market compared to that of the X-Box, which would allow PC users to access the same features X-Box Live does, which, is also a subscription service.
These poor strategies have doomed Microsoft, they should stick to their tied and true markets (Gaming, Computing, Touch Screen Technology, etc) rather than venture off into markets where they are failing to compete in a competitive market, just as the American Auto Industry has. It's a very similar situation.