this may be a silly question...but, how many times do you (you being anyone of the reviewers) normally listen to an album before writing the review?
Five to seven works well for me. It's enough to be sure you got the point, but not over-listening to the extent where you become bored of listening to a really good album. There are definite exceptions, though. The Young Love review I posted today took less than three listens. I was having thoughts of suicide and had to end the misery. If I can't take any more, I don't force it on myself.