I find this whole thing incredibly stupid. First off Sherwood should come up with their own ideas since Cartel already did this. Second, who gives a shit about twitter, just give the fans a new song and the tracklisting for the new record. This twitter stuff is stupid. Or do bands consider themeselves cooler if they have followers on twitter. I'm in a band and I wouldn't give a crap about that I would just give fans tracklistings and new songs.
bands have been doing this for a while so sherwood aren't copying cartel. twitter is an excellent promotional tool and after all they're selling a product. doesn't mean i think it's "cool" but it's understandable and makes sense.