I've heard most of this album...I would have agree that the lyrics seemed pretty dumb. From what I have heard, they sound very similar (musically, at least) to The Devil Wears Prada...very similar. The only thing they seem to do different is throw in a lot more dance/trance parts, which reminds me of Attack Attack! and We Came as Romans. Ultimately, I probably wouldn't listen to this band just based on what I've heard from them.
You are so ridiculously wrong on the Prada part. Prada throws around big words in an attempt that half the time works at being rhetorically clever or sound, they really like to cash in on their 3-4 syllable words. Not to mention the christian undertones on everything. Unless is the Zombie EP which is straight up zombie smashing.
This, on the other hand, is your typically metalcore/hardcore/death metal "I hate you please go fucking die I wany to murder you and fuck someone while I'm at it"
This album is a guilty pleasure of mine. As much as I can criticize it I always find myself listening to it, and even all of my hardcore bashing friends love to shout along to "When Everydays the Weekend." Someone once called it today's hair metal, ridiculously shitty yet fun to listen to.