Say it Twice - Say it Twice EP
Record Label: Authentik Artists
Release Date: March 23, 2010
Who?
Say it Twice is a quintet, originally from South Florida, that has relocated to Los Angeles. This five-song EP, produced by James Paul Wisner (Paramore, Underoath) is their debut.
How is it?
As appealing as the VH1 Top 20 Countdown.
Though its reality TV shows probably get more attention than its music programming, VH1 has quietly maintained its goal of providing music videos to the music consumers of the world, a goal its one-time arch-rival (and now parent company) MTV has failed to achieve. Anyone who watches the channel's Top 20 Countdown is usually treated to a mix of Top 40 pop-rock, R&B and sometimes country. Their demographic stretches the gamut from tweens to retirees.
The Los Angeles band Say it Twice are just the kind of band that VH1 could fall in love with. At its core the music is honest, unadorned, inoffensive pop-rock. There's a bevy of soaring vocals, swelling choruses and a mid-tempo simplicity that seems certain to find a fan for anyone ages 8-80. The vocals are comfortable and welcoming. Never once are they over-the-top or underwhelming. With an accomplished rhythm section and layers of piano and guitars, there's a certain charisma at work that should not be overlooked. Opening song "The Road You Know," and penultimate track "Getaway," are proof that this band knows its way around a song.
While it can certainly be labeled as derivative, ho-hum and borderline commercial, there is enough sun-drenched optimism to find favor the world over. As an example, Colorado's OneRepublic doesn''t exactly offer first-rate lyrics, but their choruses are damn near unshakable. That seems to be the fate for Say it Twice. They clearly know how to write clean hooks and simple melodies and it is a skill that should only help them down the line. That is not to suggest that Say it Twice are going to strike it big tomorrow, but there's enough on this five song EP to think they might turn some heads given the right exposure. Having already played The Honda Civic tour and Bambooze Left they appear to be on their way.
Finally a solid new band. Glad to see a new band that's not riding the bubble-gum pop-punk coat tails. If the song on their Myspace is an indication of what the record is gonna sound like....IM SOLD. Can't wait to hear the whole EP. Oh, and yes. James Wisner is a master.
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