10:17 AM on 08/15/06
We can bitch all we want, but as long as people keep eating up poorly manufactured pop acts, they will keep making more and more of them.
You know, its a lot like hwo people around here buy up Cavaliers instead of Civics, its lazy ignorance. The same attitude goes into how most people approach the music they listen to. If its easily accessible, and doesnt challenge their mindset, they will eat it up.
As far as looking at acts as "brands" - he is right. The problem is, they only have one brand that they continue to sell over and over. There are so many different bands and types of music that can be pushed the same way, if they have a person with a brain behind the marketing. If this werent true - why are there sudden influxes of trendy genre's every so often? You can turn any musical act into a brand - you just have to think outside of the traditional distribution chain. As long as majors cling so dearly to radio and video as their selling source they are going to continue to cling to a dying chain of distribution and method of marketing.