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Displaying posts 30 - 37 of 37.
07:40 PM on 08/15/06
muzicbiz00
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Ron Fair has the track record, know-how and guts to bring Geffen to the top. This label has some of the BIGGEST artists out there and some of the best up and coming talent. If Ron can make this label better and roster more amazing and more congrats to him. If the label starts tanking than he is not doing his job. I think that he will be great and Geffen will become bigger than they already are. Even though Slumber Party Girls is a, umm...head turner, he will do great.

~"Demi"
08:14 PM on 08/15/06
Steve Henderson
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Ron Fair has the track record, know-how and guts to bring Geffen to the top. This label has some of the BIGGEST artists out there and some of the best up and coming talent. If Ron can make this label better and roster more amazing and more congrats to him. If the label starts tanking than he is not doing his job. I think that he will be great and Geffen will become bigger than they already are. Even though Slumber Party Girls is a, umm...head turner, he will do great.

~"Demi"
Guerilla marketing?
08:35 PM on 08/15/06
shuckinNjivin
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a combo. you can't just have it in black and white. a guy with a musical background but with an MBA and maybe his JD.

what i'm trying to say is, me.
you are 21 and have a MBA? props.
08:36 PM on 08/15/06
shuckinNjivin
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We can bitch all we want, but as long as people keep eating up poorly manufactured pop acts, they will keep making more and more of them.

You know, its a lot like hwo people around here buy up Cavaliers instead of Civics, its lazy ignorance. The same attitude goes into how most people approach the music they listen to. If its easily accessible, and doesnt challenge their mindset, they will eat it up.

As far as looking at acts as "brands" - he is right. The problem is, they only have one brand that they continue to sell over and over. There are so many different bands and types of music that can be pushed the same way, if they have a person with a brain behind the marketing. If this werent true - why are there sudden influxes of trendy genre's every so often? You can turn any musical act into a brand - you just have to think outside of the traditional distribution chain. As long as majors cling so dearly to radio and video as their selling source they are going to continue to cling to a dying chain of distribution and method of marketing.

Civics suck also though?
08:39 PM on 08/15/06
shuckinNjivin
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by sheer numbers alone, "pop" acts get more downloads, but by percent of people who have the album in their possession from downloading to those who have it total the scene artists win (because the pop acts have MUCH higher sales numbers).

this stems from quite a few simple marketing concepts; the fan base of "scene" bands is usually in HS or college (and this is where illegal downloading is most prevalent), "pop" artists have a larger age demographic which can include the under 14 (which their parents but their records for them) and the late 20's crowd (which is working and buying music), "pop" acts benefit substantially by digital sales because people often want just that one single (be they find paying 99 cents to be easier than searching for it on a P2P, or they are part of a demographic that does more legal downloads than illegal, or they are directed to the iTunes Music Store(or others) through cross promotion), "scene" bands fans usually want the entire cd so to them (illegal) downloading is the easy option, fans in this "scene" have a misconception that major labels fuck over bands, therefore they constantly use that as an excuse to rationalizing downloading the bands music, persons in social cliques in the demographics that buy pop music (especially young girls) are subject to peer pressure to all own the same album (often times they will buy it as gifts for each other, etc), persons in social cliques whom are fans of "scene" music are subject to peer pressure to acquire it illegally (through download or burn to a friend), when a band becomes "pop" level it is cool to physically have it (this is part of what you see with bands like green day or panic, where they are still selling a ton a week even though it seems everyone you know has the album, some people downloaded it and are going out to finally buy it because it is cool to have the biggest band in your cd rack).

the list goes on, but "pop" acts benefit the most through the single, and "scene" bands suffer the most by having such a more specific age demo.

you don't have to believe it, it's based on experiences in my work in the music industry and my studies in marketing.

You are so right. Even if the "Great" Steve Henderson doesn't agree with you, you speak the truth.
08:43 PM on 08/15/06
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You are so right. Even if the "Great" Steve Henderson doesn't agree with you, you speak the truth.
Ohhh Zing!
05:03 AM on 08/16/06
Chevy114
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It works for fat mike and appears to be working for less than jake, but suits seem to out number the good musican/owner combos.
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