Not looking for any responses to these but:
1) Rise is not a major label
2) This band never had "potential"
3) How can a label add to a band's music? They simply promote the music.
4) What relevance do their past allusions to Christianity have anything to do with this record?
5) Conforming to the "Rise way of writing songs"?
You don't follow music much, do you?
1. Rise Records, while not a major label, has major label distribution through ADA which is owned by Warner (one of the "big four").
3, 4, 5. Labels are supposed to help bands better themselves and their sound and fully realize their potential. Rise Records has a big reputation for producing the same sounding bands which has given the above mentioned nick names like 'autotunecore' and 'genericore'. The simple lack of overall originality coming from a lot of Rise Records bands is enough to label them.
Sorry, I know you weren't looking for answers.