Yeah, officially titling their album with poor grammar is really going to get more people to care about them. Do you think the average person who knows nothing about this band (me included) is going to care about where the title came from? No. They're going to look at the cd and say, "Wow. These guys are idiots." and put it back down. They're not going to say, "I better look up the origins of this embarrassing example of poor grammar."
I wonder how many people picked up "Never Take Friendship Personal" and throught... it's supposed to be "personally", these guys are idiots. You really think this is the first band to have an album that is purposely grammatically incorrect?
Great album. So far, I do not like it as much as their first, but it's still very good. I'm sure it will continue to grow on me after more listens.