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Amazon Loses Money This Way

Posted by - 06:41 AM on 06/04/11
Amazon lost over $3 million selling Lady Gaga's new album, Born This Way, for 99 cents.

Submitted by shortymyer
 
Displaying posts 1 - 15 of 118
06:44 AM on 06/04/11
#2
Snow_is_falling
xyz i'm a real g
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06:48 AM on 06/04/11
#3
the seventeenth
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I hope they've learned their lesson.
06:49 AM on 06/04/11
#4
whiterussian
awake my old dry bones.
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They invested 3 million.
whatever. Hope the cloud is cool for those who use it.
06:51 AM on 06/04/11
#5
incognitojones
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It was pretty much an ad for their services. I wonder how effective it will be for getting new people to buy on Amazon.
06:52 AM on 06/04/11
#6
wall e
Beware of hitchhiking ghosts!
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Ha
06:56 AM on 06/04/11
#7
Young Machetes
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I don't think people should say they wasted money, as they drew a lot of users to the site who normally wouldn't use it. Plus they got extra storage with the cloud.

You're not going to initially make millions with an idea like this, it takes time. I think it was brilliant marketing.

I'm also glad I'm in before "album sucks", "Gaga sucks", "unnecessary shit talking". I thoroughly enjoyed the album; I've always enjoyed her pop songs.
07:05 AM on 06/04/11
#8
DandonTRJ
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This is what we call a loss-leader, kids.
07:11 AM on 06/04/11
#9
dom_182
Reckless Abandon
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I don't think people should say they wasted money, as they drew a lot of users to the site who normally wouldn't use it. Plus they got extra storage with the cloud.

You're not going to initially make millions with an idea like this, it takes time. I think it was brilliant marketing.

I'm also glad I'm in before "album sucks", "Gaga sucks", "unnecessary shit talking". I thoroughly enjoyed the album; I've always enjoyed her pop songs.
Album sucks. Gaga sucks. Unnecessary shit talking.
07:13 AM on 06/04/11
AdamChildress
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It's a loss in the short term, but a good idea in the long run. It's not that they are losing money (really think about how wealthy amazon is, three million dollars is nothing to them), it's that that people will come back to them.

I think the album costing that much was a good idea, even Lady Gaga thinks it's a good idea. It's getting the music out there to the masses for a very reasonable price. Isn't that the intention?
07:14 AM on 06/04/11
Snow_is_falling
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In the time it took you to type that, Amazon made all of the money back to make up for it plus some. They knew exactly what was going to happen.

Nope.
07:18 AM on 06/04/11
ellie117
EAGLES, Phillies, Flyers, tacos.
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The record label should not have been charging Amazon that much for a sale. That's crap. As much as I dislike Gaga, what she said is pretty true. However, she should not have been making more than 99cents off those sales and yet it seems she did.
07:28 AM on 06/04/11
xtianheadbanger
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I don't know what to say about this. Good for them?
07:28 AM on 06/04/11
MyFriendsOver
Your pictures are already burned.
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Amazon rules!
07:36 AM on 06/04/11
radiofriendly
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Their end goal was market share, and to date this has been the most successful ploy to pull market share away from Apple.

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