10:45 AM on 06/06/11
First - This record is absolutely awesome. Currently number two on my AOTY list.
Second - I think it's both the way of the future, but it's definitely a rare occurrence because the industry's not quite there yet. Everyday is still a struggle with labels, cloud service, file sharing, bootlegging, etc. I think down the road, bands won't need labels, but to do it now and be as successful as they have it shows that what I personally believe about bands is still true... you have to be good. They wouldn't be nearly as successful as they are if they weren't as good as they are.