05:27 PM on 06/30/11
Not sure why this is getting any hate. Odd signing? Perhaps. But this is the kind of signing the label wouldn't be making unless they loved the band. As great as Hot Water Music sounds to my ears and as critically acclaimed as they may be? They won't sell a ton of records and they definitely won't make the label rich.
Maybe that's a pessimistic view, but I don't know. I'm likening this to Lifetime being on Decaydence--a vehicle to put out an album on a label with some clout to a newer generation that clearly respects them as artists. Hot Water Music will be the same band they always were and they might have a shot at a new audience.
Seems like a win-win to me.