What is up with band's new obsessions of using typography in their videos all of the sudden? I don't hate it, but it seems that it is being done way more often now than ever.
From a graphic stand point, doing these typographical videos is a lot easier and less time consuming then shooting an actual video to premiere a song. So since this seems to be a successful way to get songs to people, more and more "lyric" videos are being made.
Also, it keeps your attention longer than a black screen which is what a Youtube video would be without the lyrics or a simple picture. But i completely agree, these videos are everywhere, change it up!