What do you mean? You don't think that there's at least a couple websites out there that are going to give you good editorial consideration in exchange for placing an advertisement or handing over an exclusive announcement? If you don't think this happens, then let me know where that naive rock is that you're hiding under. I do public relations and marketing - I know this happens. Publications have approached me about things like this before. Not major publications, and not reputable ones, and that's clearly for a reason - but to think this doesn't happen is much more mindblowing than me just saying it happens.
Well, didn't we recently find out that basically press embargoes for an entire band were negotiated for a cover story on a "real" publication?