I trust people, not publications. I know the writers whose taste I align with - and I'll follow their recommendations and reviews and thoughts on music.
BrandWebsiteX saying something is good means nothing to me.
Joe Smith who has a similar taste as me, I will follow and care about.
Those people help tune in the signal through the noise.
I agree with this - when I read other sites or mags, I look at who reviewed it first. You sort of develop a a bit of a "relationship" with a reviewer, to some extent. When I first started reading AP.net, I would read Greg Robson and Chris Fallon because I know they led me to good places.