I found a picture of a dude sitting with some sort of plate of food, just looking incredibly tired and out of energy but like he had just accomplished something, and it intrigued me to no end. There was a QR code on the back, so I downloaded a program to scan one, and then it led me to the website of a Thai place in town, which is famous for this super spicy pad thai challenge, haha. I ended up going there the next day, and the food blew my mind (though I didn't touch that challenge). Ever since then, whenever I stumble onto one of those, I scan it, just because you never know where it'll lead you.
Goddamn you're an inspiration to me haha. I see those all the time and I'm gonna scan every one now hahaha.