I understand how it can seem that way, but this is where power in numbers comes in. I'm trying to encourage more people to pick up the No Trigger album with the incentive of that purchase having some good consequences beyond someone getting a rad CD.
Let's say the album sells 3000 copies, which I think is a rather conservative estimation; that's 150 bucks. Drop in the bucket? Depends how you look at it, but without any drops the bucket would be empty. If every one of their facebook fans bought the CD, I'd be donating almost 300 bucks. That's cool.
And like I said in the video, I'm also inviting other companies and organizations to match my donation. This would certainly help. I wish I could donate fifty cents or a dollar for every copy sold, but I quite frankly don't have the means to do that. Some good is better than no good.
It's important to avoid the mentality of things being too small to make a difference. And things add up.
And thanks for checking out the video. :)