Enjoyed lost and found, and I've really been digging Horrorscope recently, but I don't understand the logic of releasing a non-single first.
Pre-promotion, build buzz for a band that hasn't released an album in 9 years. It has given them a chance for the following promotion ALREADY:
- "exclusive" interview and stream of the song on AOL Music
- Live UStream acoustic performance of the song and live chat with fans
- Lyrics video for the song, featuring band video from the 14 years of the band's existence.
Seems like a no-brainer to me!