It's not about the effort it takes - it's the fact that you want me to advertise for you before I can even hear your song? Like he said, if I like it, I'll like it. Stop prostituting the Facebook like feature.
You people act like it's selling your soul to click a button. It's not something you can't undo. Click 'Like,' listen to the song, then click 'Unlike.' This isn't rocket science, fellas.
Besides that, are you serious? "skeevy?" "prostituting?" It's called MARKETING. It's one of the best ways to get your name out there, and Dave is only taking advantage of it to get people talking about his new project. I think if you were in his position and just starting a new music venture, you'd be a little less judgmental and more understanding. For Christ's sake, is it really such an awful thing that someone would see on your profile you listened to a song by the former frontman of Mae?