I bought his record Monday. He's HUGE in UK (multi-times platinum album, 4 singles in the top 10). He collaborated with many hip-hop artists (he released an EP with Yelawolf on Valentine's Day). He's literally taking over the world right now.
I bought his record Monday. He's HUGE in UK (multi-times platinum album, 4 singles in the top 10). He collaborated with many hip-hop artists (he released an EP with Yelawolf on Valentine's Day). He's literally taking over the world right now.
Still a bit far fetched, I don't doubt he will get more popular with more recognition, but he's only really "taking over" the UK and Australia right now. Nowhere else. So he's not "one of the biggest artists this year" by a stretch.
He definitely has hit the US radar as an artist. Victoria's Secret is using his song "Give Me Love" in one of their recent ads - although it makes absolutely no sense IMO. And I've heard his songs on various TV shows.
I adore him. Yes some of his songs are kind of boring and/or cheesy, but man I am a sucker for his voice. His ep with Yelawolf is worth checking out, even if you didn't like his album.