the black keys are huge for 3 reasons.
1. their knowledge of underground music, and their skillful manipulation and advertising of it's ethos to a fish in a barrel demographic of adults who feel lost and want to be relevant again.
2. their longevity as a band. they didn't break up. plain and simple. who are you gonna put higher on the festival bill/on the main stage, the band with 7 albums and like 30 ep's, or the band who just released their debut?
3. the white stripes lack of longevity. the black keys were doing the same shit they're doing now in 2007, but no one gave a shit, because they were doing the same thing as the white stripes (with even similar names) and Jack White is clearly better than Dan Auerbach.
none of those have anything to do with their songs, or even their live performances of them (they aren't very good live).
but what's really the problem here, is that The Avette Brothers are above The Stooges.
that's just ludicrous.