Amplified Heat - How Do You Like the Sound of That
Record Label: Arclights Records
Release Date: October 16, 2007
Amplified Heat’s latest release How Do You Like the Sound of That on Arclight Records is straight up ‘60s psychedelic rock reminiscent of Jimi Hendrix, Janis Joplin, Santana, and Canned Heat. A few modern bands like England’s Unkle and America’s Stone Rider and Tia Carrera have also recaptured the profound psychedelics of ‘60s stoner rock, keeping it fresh in people’s minds. Amplified Heat’s album is loaded with low-key guitar spirals played by lead singer Jim Ortiz, crisp drum strikes from Chris Ortiz, and tight bass loops by Gian Ortiz. Jim Ortiz’s vocals are tough and dazey like strung up on crystal methane showing a soul-deep thrill and ardor for acid rock. I can’t tell whether he is happy or in pain, because his singing blurs that line and makes these two emotions become one. The music also dabbles in post-punk angst and Tex-Mex country style rock which adds to the acid rock texturing.
The tracks pound out racy punk raptures with a kindred spirit to Iggy Pop and The Stooges on “What Went Wrong,” “How Do You Like the Sound of That,” and “Amplified Boogie.” The band has bluesy textures that beat with the heart of Cream on numbers like “Sickness” and “Rambler.” Coming from Austin, Texas, Amplified Heat were bound to be influenced by Tex-Mex’s style of country rock which seeps through on “S.A.P.O.” The handclapping backbeats rile up the rhythmic action and Jim Ortiz’s vocals take on a screamo pitch like a male counterpart of Janis Joplin. The eerie guitar solos on “Through and Through” and “Man on the Road” have a wicked streak similar to Jimi Hendrix, and the psychedelic whorls and inflections on “She Drank That Wine” are synonymous with ‘60s stoner rock stylistics.
Produced by Amplified Heat and Chico Jones, How Do You Like the Sound of That is really geared for a specific audience. For anyone who likes ‘60s psychedelic rock, this album will speak to you like few others have before. But for those who don’t have a taste for acid rock, it will leave you feeling dissatisfied. It’s an album that you either love or would rather do without. There is no middle ground. The music of How Do You Like the Sound of That is that extreme and intense.