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08:56 AM on 09/19/12
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DevinDomino's Avatar
Pretty much. Weightless was their chance to blow up, and for some reason, that just didn't work.

Label ability. Hopeless isn't a bad label at all, but if 'Nothing Personal' was released on Interscope (and possibly three years before '09), 'Weightless' would have been forced down our throats.
10:41 AM on 09/19/12
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DevinDomino's Avatar
Figured, didnt want to assume though. Who knows? I just felt they stopped pushing the song too quickly and moved onto Damned If I Do Ya
That's one of the few, yet very big, problems for Hopeless. They tend to move on to the next thing too quickly. All promotion for The Wonder Years' 'Suburbia...', Yellowcard's last two albums, and 'Nothing Personal' seems to quickly dwindle down once the album is released. I get that there is only so much you can do once an album is out and a month has gone buy and it's pretty much hit it's peak in sales. But they seem to give up too quickly and just go on to the next phase. Of course, you can see it as a problem or not a problem because their roster consistently puts out solid music.
11:10 AM on 09/19/12
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DevinDomino's Avatar
I disagree regarding TWY. Their promotional stuff is absolutely top notch. That book, the Hank plushies, etc, bunch of dumb stuff that their fanbase eats up endlessly. Theyre doing insanely well. YC...probably. Here I Am Alive has the biggest shot of any band in this scene (disregarding fun. At this point) to have an enormous track this year.
Well, I didn't mean Merch stuff. I'm specifically talking about albums and songs. All Time Low and The Wonder Years have probably two of the most active merch stores in this entire "scene". But as far as promoting albums after the fact, or promoting singles, they (Hopeless) don't do particularly well. Sure, you can hear the new All Time Low songs on ESPN and they even had 'This Is How We Do' on a few times back in 2007, but outside of that, they fall short. It could be that All Time Low is just a easily marketable band. I mean, monkeys could market that band (What does that say about Interscope?), and that's why we don't hear 'Here I Am Alive' in the mainstream world, and Yellowcard or The Wonder Years didn't play any late night shows to market their albums.
11:22 AM on 09/19/12
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DevinDomino's Avatar
TWY isn't a band that is "late night show"esque. They aren't a band that's going to move outside this scene more than likely.
That's true, but that isn't the only way to market a band. I agree that they are one of the harder bands to sell to someone, but there are still effective ways. They do well though, not to say Hopeless completely leaves their bands stranded in shit *Ahem-drive thru* but like we said before, they move very quickly, but that may just be what's necessary with the average consumer's attention span about 10x shorter than it was a decade ago.

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