I disagree regarding TWY. Their promotional stuff is absolutely top notch. That book, the Hank plushies, etc, bunch of dumb stuff that their fanbase eats up endlessly. Theyre doing insanely well. YC...probably. Here I Am Alive has the biggest shot of any band in this scene (disregarding fun. At this point) to have an enormous track this year.
Well, I didn't mean Merch stuff. I'm specifically talking about albums and songs. All Time Low and The Wonder Years have probably two of the most active merch stores in this entire "scene". But as far as promoting albums after the fact, or promoting singles, they (Hopeless) don't do particularly well. Sure, you can hear the new All Time Low songs on ESPN and they even had 'This Is How We Do' on a few times back in 2007, but outside of that, they fall short. It could be that All Time Low is just a easily marketable band. I mean, monkeys could market that band (What does that say about Interscope?), and that's why we don't hear 'Here I Am Alive' in the mainstream world, and Yellowcard or The Wonder Years didn't play any late night shows to market their albums.