I haven't seen them live but I've been listening to their first full-length and it's really good. I'll be checking this out for sure. And I'm not sure what you mean by hype. I would say they're still pretty underground. There might be some hype just because Chad Gilbert produced this and signed them to his imprint but I'd say they're still pretty unknown.
I guess it's many people I follow on twitter and tumblr. I don't mean to discredit them or any band, cos I admire hard work. just not my thing I guess