Originally Posted by radiofriendly

she is one of the only genuinely marketable voices of the bunch. Say what you want about Trevin and Amanda, but their talent just won't translate into mass appeal. I marvel at Amanda's vocal prowess every week, but I would NEVER buy her rock album if one should ever surface. Pope nails song choice and stage presence each and week, and I think it's doing wonders and its the kind of 'it' factor that a label will get behind

If I had to bet my marketing dollars on one of these contestants, it'd be Nicholas. I certainly would not choose Cassadee.

Originally Posted by Fringe

Umm, not commenting on his talent because he's really good, but Nicholas is easily the least marketable out of any of the top 8.

I'm curious, what is your criteria of a marketable artist and/or product in general?