The Cool Kids - Totally Flossed Out EP
Record Label: C.A.K.E Recordings
Release Date: 2007
Chicago has definitely played a pivotal role for mainstream hip-hop, as 2007 saw landmark releases from Chi-town heavyweights including Kanye West, Lupe Fiasco, and Common. Although these releases were huge hits and are more accessible to the masses, there is always something that you haven’t heard yet, and in this case that something is The Cool Kids.
The Cool Kids are an up-and-coming hip-hop duo out of Chicago consisting of young emcees Mikey Rocks, 19, and Chuck Inglish, 23. In 2007 they released an EP titled Totally Flossed Out which has been receiving praise and making marks on the industry as of late. The one thing that sets The Cool Kids apart from the rest of hip-hop is the fact that they are excitingly old-school, and are doing just about everything to "bring ’88 back," and the duo has gone on the record to proclaim themselves as “the black version of The Beastie Boys.”
Totally Flossed Out kicks off with “Black Mags,” the group’s first single and ode to Dyno BMX bikes. This song is similar to Lupe Fiasco's 2006 tribute to skateboarding, "Kick Push." Along with “Black Mags,” this album is comprised of witty rhymes, catchy hooks and 80s-influenced beats. Tracks such as “Pump up the Volume” and “88,” the latter of which samples a line from Nas’ “Made You Look” ("Do the smurf / Do the wop / Baseball bat / Rooftop, like we’re bringing ’88 back"), are pinnacles of the album and would be great choices for singles.
One of the album’s highlights is “Gold and a Pager,” which is by far the catchiest track. It’s definitely an enjoyable cut with a drop beat and a screwed hook (for the southern hip-hop fan in all of us), and several one-liners about none other than gold-rope chains and Motorola pagers.
Also in 2007, the Cool Kids saw a label switch from A-Trak’s (Kanye West’s DJ) label Fools Gold to Chicago’s Chocolate Industries, an independent label most notable for signing Lady Sovereign.
Honestly, it’s only a matter of time before the Cool Kids break out and leave their footprints into the mainstream. They have a ton of potential, and while Totally Flossed Out isn't technically a commercial release, the group plans on releasing an official EP on their new record label sometime in 2008. The Cool Kids aren’t trying to revolutionize hip-hop, but are merely giving it a refresher course by taking hip-hop back to its roots.