I really think it's fair to be disappointed and confused at this point. It's an appropriate response in my opinion and it isn't us being negative or ungrateful, it's us recognizing that things aren't completely lining up. It's us admitting that we were thrown off by this chaotic gap in the story.
Shone very obviously gave us the impression that this was all going somewhere. Shone got people to physically go search for the puzzle pieces and then sit down and discuss with other people what it all meant and where it was going.
They also clearly sent the message that we will receive answers or that things will lead up to something significant, at least.
I don't agree that Shone doesn't owe anyone anything. With the kind of campaign they created, they made themselves responsible to follow through.
Instead what happened was a little bit chaotic and unorganized. Unlike the campaign everyone has been diligently keeping up on. It seemed like the Shone that performed the other night wasn't the same Shone that had been orchestrating the extremely clever and involved campaign for the past two months. I'm sure a lot of people were thrown off. Yeah, the band is pretty good but I think it's ok to have been expecting more. We were led to think that the show would be the big reveal or that something very special was waiting but instead it was sort of like they just came on stage recognized that the letters were a thing that they did that one time and then just left. :/ Very confusing.
Hopefully there really is more to come, so far everything has been very anti-climactic. It really feels like Shone led us on. Here's to hoping the conclusion to the next chapter isn't as non existent as this one was.
I've been trying to figure out how to articulate these feelings for a couple days now and think you nailed it. Somehow this thread turned into rabid fanboyism almost overnight, where anytime someone said "i wish that Shone would have..." or "it's a shame it just ended..." it means you're a hater and a complainer and Shone doesn't owe you anything.
The truth is, Shone didn't do this whole viral campaign "for us" like everyone keeps saying; they did it for themselves, knowing full well the album wouldn't have sold a fraction of what it likely did had they just dropped it per the normal avenues, and that show absolutely wouldn't have sold out in seconds (or at all) if they were clear about the "who" and "what" behind the band. Yeah, it was tons of fun to follow the letters and discussions and meetups, even after it wasn't Brand New 2.0 (for the record, i never believed it had anything to do with Brand New...so it wasn't 'let down' for me), but with the campaign currently where it's at it sorta feels like they came out on stage, laughed in our faces for obsessing for so long and said "thanks for all of the $$$, bitches!" and shut the whole thing down.
Yes, we can hold on to hope. Maybe the campaign isn't over, but I wouldn't be surprised if nothing significant comes from "Levi ever again. They got what they wanted... tons of preorders, a sold out show and a small army of users that are getting quite versed at "haters gonna hate" when someone brings up a valid complaint in their precious thread(s). When they've already proven the can attain this kind of attention off a thorough viral campaign that has damn near nothing to do with the music itself, why would they hurt themselves to force the pieces to fit together when they dont have to?
Anyway, I like the album. Spin it almost daily. This hater isn't hating on the band, just the laziness at the end of the campaign. And yeah, I think this is the end.