they never set out to do anything different. they've been quoted, many times in fact, saying that they're not out there to break the mold. they're all about writing pop-punk music. so they're not doing anything new, but they're doing it very well. they love what they do, the kind of music they make, and don't want to change that. sorry if that doesn't suit your style, but its not like anyone is making you listen to them. and they're getting so much attention (like the magazine covers) because its their time. they deserve all of the attention they're getting.
No one has led me to believe that this is what I should be listening to in any way. I don't listen to music I don't enjoy. All Time Low, and other bands in their genre, are what I enjoy listening to. So I listen to them.
I'm sure there are a ton of other bands who deserve this attention just as much as All Time Low does. I won't deny that. They're getting this attention over other bands because they work their asses off to get their name out there in any way possible. Other bands that do the same will get the attention they deserve. The guys in All Time Low have been hard at work to get this kind of attention since they were freshmen in high school. They played so many local shows that I'm sure they've lost count. They had early release in school to go practice, write, and play shows. They promoted the shit out of themselves, even after they were signed. They took every opportunity to play as the openers on big act bills, and when they couldn't do that they'd still go to the shows and get their names out there. Bottom line is they've been working really hard for a really long time, so this kind of attention IS what they deserve.
And I wouldn't say that they have no talent. In fact I'd say the exact opposite. Just because they aren't your cup of tea doesn't mean they don't have talent. They're very talented, in many ways.