Thats what I was thinking too. Not liek a concept album, but like the world is trying to make them more pop and strip away the rock. They release this song first so all people, including pop listeners, know they are back and become relevant...
Then release a primarily rock album, hoping the pop listeners try it and like it because they liked hte first single, and people like rock music again.
Probably not the case, but we can dream right?
Butch Walker can take things either way - I like your thought though. Either way, the album is going to be catchy and, once people get over their self-imposed expectations, well received.