A distinction needs to be made between the Title Fight and FOB situations. The latter, where people buy multiple copies of a limiting pressing, is really unfortunate and frustrating, and labels should try to prevent it (only sell a few copies per person, for example). The former, where there's plenty of records but people want the /500, is not a problem. I have no issue with profiting off morons willing to pay $100 for a particular color.
Vinyl is about the whole physical experience. Color goes into that too.
The whole idea behind limited pressings of records is incredibly dumb anyways. All it does is encourage this kind of behavior by enticing collectors to buy it and hope the price goes up. But like, a band doesn't profit when a record gets resold, so why does a band need to encourage that behavior? Do they think it will cause more records to be sold?
There this weird irony at play. If Title Fight were to sell copies of the Floral Green colored pressing for $100, people would throw fits at them charging so much. So instead what happens is the guys with fast fingers and nothing better to do make an $80 profit just by making a few mouse clicks and we're supposed to all be okay with that? If the demand dictates that the record be sold at $100, I'd rather the band get that whole $100 instead of random blokes on the internet.