The Material is the main one I'd recommend.

They just put up a new song on Purevolume too.

Here's some you should actually see:

Milk Music
California X
Diiv
Each Other
Weatherbox
Mac Demarco
The Burger Records Crew
Claps

annnnd I The Mighty

i lold

Originally Posted by Holly HoX!

Here's some you should actually see:

Milk Music
California X
Diiv
Each Other
Weatherbox
Mac Demarco
The Burger Records Crew
Claps

Dang. I didn't know Weatherbox was playing. Sick for them.

lol Of Mice and Men.

As far as artists not a lot of people know about Sorne is the first that comes to mind with SXSW. Dude is a mix between Florence + the Machine, TV on the Radio and Michael Jackson. Really killer ethereal art pop.

EDIT: Driver Friendly too. Forgot they were gonna be there.
And The Limouisines, CHVRCHES, JMSN.

You gotta check out pinata protest.

what a terrible article. no writeups or anything. pathetic.