for example: we bought a whole bunch of blank cardboard CD sleeves, and then brought a big box of crayons, markers, etc. to the show and set up a little "arts and crafts" table so people could design their own CD cover for our album, if they chose to buy it. or they could choose to have one of us design the CD art for them. so every CD was different, personalized, etc. it was a big hit.
Dude. That sounds awesome!