|An interview with Justin Timberlake's manager outlines the entire process of releasing his new album. There's a lot of insider-baseball stuff in there, but it's quite interesting to read.|
I like to do this thing where we do a countdown clock and then deliver music from it -- so what are we gonna deliver? At one point we even talked about having the countdown clock go into streaming the whole album, but then obviously we had to have conversations with the label and partners who wanted to be involved with the release of his music. So we ended up compromising and putting a single out and shortening the window to the album [release], because [usually artists] put the single out then wait three or four months for the album. But we said we really want to do this in a shorter period of time, so lets put the single out and [release the album] seven or eight weeks after that -- make it a short window, and because we have such a short window, we have to make a big impact.