They definitely deserve it... However I can see why they haven't gotten noticed yet. They stay fairly quite, They haven't released an official music video in 5 years when everyone and their mother is on youtube, They have a Bandcamp with only their latest EP on it, They have no mainstream appeal (Not that any of their cult following wants that) but one radio-friendly song could probably put them in the spotlight, and like Brian said they really only promote via facebook. I've been a huge fan since I stumbled upon American Art sometime around the release of SA IARB but I have no recollection of how I heard about them. Not to mention The Cosmic Drama was awesome but was really only accesible to die hard fans. I think a small band run label like Favorite Gentleman would be a perfect fit, especially because there has been talk of a collab with Andy Hull called My Pals.